This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Naaila Paisley Dress - Navy
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Julie Pocket Front Linen Skirt
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Sophie - Button Through Belted Midi Dress
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Claudia Floral Knot Dress
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Becca Cotton Stripe Shirt
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Laila Top - Geo Print
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Daisy - Wrap Dress - Black
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Polly - High Neck Jersey Top - Black
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Ashleigh - Button Through Shirt Dress - Teal Print
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Maddie V-Neck Short Sleeve Dress - Multi-Coloured Floral Print
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Liv - Cord Mini Dress - Teal
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Abbey Rib Vest - White
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Susie Mini Wrap Dress
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Rhiona Denim Dress
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Kathleen - Relaxed Dungaree - Sage
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Daisie Denim Charcoal Dress - Rhiona Long Sleeve
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Roxy - Cord Midi Skirt - Black
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Rosie Pyjamas - Blue Floral Print
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Joey - Canvas Tote Bag
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Yasmynn - Cord Shacket - Blue
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Lesley - Midi Button Wrap Dress - Green
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Claire - Midi Wrap Dress - Black
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Maeve Dress - Lurex & Print Green
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Stephanie Georgette Skirt
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Nivi - Luxury Reversible Embroidered Jacket - Special Edition
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Caroline - V Neck Mini Dress - Green
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Lottie Top - Pink Abstract Dot Print
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Polly - High Neck Jersey Top - Black
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Hannah Cotton Stripe Knit - Cream
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Julie - Cap Sleeve Maxi Dress - Black Floral Print
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Liv - Cord Mini Dress - Black
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Nena - Pleated Dress - Navy Leaf Print
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Ruby Black Tank Top
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Georgie Cotton Summer Dress - Dark Navy
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Ellie - Woven Check Pyjama Set
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Maddie - V Neck Dress - Rust Spot Print
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Jamila Lurex Shirt - Burgundy and Gold
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Vera Ditsy Print Midi Dress
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Margaret - Belted Denim Jacket
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Georgia Midi Skirt
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Maisie - Cotton Crinkle Culottes - Blue
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Deb - Reversible Satin Kimono Top - Navy
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Eva - Quilted Vest - Denim
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Lizzy Pink Embroidered Dress
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Penny - Boxy T Shirt - White
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Isha Trouser - Navy
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Kidswear Bundle 1 - 5 Items
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Valerie Lurex Dress - Burgundy and Bronze / Silver


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