Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Leah Ruched Maxi Skirt in Taupe
Ninety Percent
Crop Flare Travel Pant in Black
Ninety Percent
Agathi Draped Top in Black
Ninety Percent
Classic Rib Cami Top in Black
Ninety Percent
Classic Half Zip Sweatshirt Bitter Chocolate
Ninety Percent
Priam Draped Dress in Black
Ninety Percent
Avery Scarf Top in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Classic Rib Henley Bitter Chocolate
Ninety Percent
Ellery Barrel Leg Sweatpant in Bordeaux
Ninety Percent
Riley Twist Strap Vest in Bitter Chocolate
Ninety Percent
Corey Ruched Long Sleeve Top in Bitter Chocolate
Ninety Percent
Lana Draped Midi Dress in Taupe
Ninety Percent
Katie Ruched Top in Aubergine
Ninety Percent
Classic Rib Henley in White
Ninety Percent
Katie Ruched Top in Powder Blue
Ninety Percent
Iphis Draped Long Sleeve Top in Enoki Mushroom
Ninety Percent
Leah Ruched Maxi Skirt in Black
Ninety Percent
Off Shoulder Wrap Top Magnet
Ninety Percent
Riley Twist Strap Vest in Black
Ninety Percent
Classic Cotton Oversized T-Shirt Bitter Chocolate
Ninety Percent
Classic Lightweight Cotton T-shirt in Black
Ninety Percent
Straight Leg Sweatpant in Taupe
Ninety Percent
Classic Half Zip Sweatshirt in Magnet
Ninety Percent
Sadie Twist Shoulder Top In Magnet
Ninety Percent
Organic Cotton Denim Trousers in Off White
Ninety Percent
Tino Cargo Pant in Dark Olive
Ninety Percent
Classic Sweatshort in Oatmeal Melange
Ninety Percent
Asym Caped Shoulder Maxi Dress Black
Ninety Percent
Soft Roll Neck Long Sleeve Top in Black
Ninety Percent
Cruz Dress In Chestnut
Ninety Percent
Ellery Barrel Leg Sweatpant Bitter Chocolate
Ninety Percent
Priam Dress in Bordeaux
Ninety Percent
Skylar Top in Bitter Chocolate
Ninety Percent
Gabriel Jersey Dress in Black
Ninety Percent
Parker Asymmetrical Top in Bitter Chocolate
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Off White
Ninety Percent
Aria Ruched Tee in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Bracken
Ninety Percent
Ninety Cap
Ninety Percent
Iphis Top in Bordeaux
Ninety Percent
Kayla Halterneck Top in Aubergine
Ninety Percent
Classic Cotton Oversized T-Shirt Powder Blue
Ninety Percent
Lui Top in Nightime
Ninety Percent
Tanz Draped Top in Off White
Ninety Percent
Maya Cropped Tank in Black
Ninety Percent
Siq Dress in Aubergine
Ninety Percent
Kaia Pleated Tank Top In Off White


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