Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Top FLABELA
Lovjoi
Kleid ODON
Lovjoi
Bluse CAYSSIE
Lovjoi
Bluse SILURI MOIRE
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Dress FJELA
Lovjoi
Cardigan LEYLAH
Lovjoi
Dress ADEENA
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
BH EVENING PRIMROSE
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Panty FLOWERING FERN
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Hose TAVIRA
Lovjoi
Culotte TAVIRA
Lovjoi
Jumpsuit STAINE
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
Mini Kleid ABELONE
Lovjoi
Blazer JILLI
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Bikini Top Cross Back with Wires FORTUNEI Recycled Print
Lovjoi
Blouson Jacke BOCA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Sweater MELINDIS
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
BH WINDFLOWER Black
Lovjoi
Kleid RITIANA
Lovjoi
Top NINIVA
Lovjoi
BH FEATHERMOSS
Lovjoi
Hose SANDROSE black
Lovjoi
Panty GRANDIFLORA
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Jumpsuit STAINE Black
Lovjoi
Top PALMAE
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
Badeanzug Knotted BELADONA Recycled Print
Lovjoi
Bralette STIPA
Lovjoi
Shorts CABANAA
Lovjoi
Still-Bralette NEPETA
Lovjoi
Cardigan ANTOINETT
Lovjoi
Hose HEDIE
Lovjoi
Culottes NURAIAH
Lovjoi
Sweater Elondra
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Bikini Top HELIOPORA Recycled Print
Lovjoi
Slip BABIANA
Lovjoi
BH EVENING PRIMROSE Black


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